Going global’ has a big sound to it. ‘Global marketing;’ ‘global search engines;’ ‘global marketing agency;’- none of those sound remotely small do they? Strangely the same applies to ‘global problems and challenges’ these are not small either. So the team at Middle East Business Consulting have put together the following checklist to help in your global quest.The idea behind the checklist for your global marketing project is just to help you consider all the angles – you would be well advised to seek advice early in your planning and research phase:
Research
Language
Localization aspects
Currency
Methods of payment
Distances
Internet penetration
Product market
Distribution channels
Back-up and support
We can work with you to enhance your ability to innovate, grow your business and drive down costs in new global business environments.
Types of Support Available
Global manufacturing – blending, compounding and custom formulating
Global facility engineering and process engineering support
Global quality assurance testing facilities
Global warehouse and logistics capabilities
Global distribution and sales support
Global regulatory expertise
Global product commercialization and sales support
Global equipment and material resources
Knowledge of global business practices and industry trends
With global market expansion solutions from Dow Corning, you can:
Reduce the risk associated with entering new markets
Make more informed purchasing and business decisions; raise your confidence level
Ensure yourself of a ready supply of top-quality raw materials
Reduce your material transportation, inventory and storage costs
Improve your ability to understand and meet changing global market requirements
Enhance your product’s quality, reliability and end-use performance
Improve customer satisfaction
Increase your business growth rate
Topics to be covered include, but are not limited to,
International expansion strategy
International market expansion
Reasons for international expansion
Difference between international and global expansion
Setting up and managing foreign channels of distribution or gaining and managing foreign market representation
International franchising and licensing
Country or region or market and competitor analysis
How to do business in the top markets and markets of interest
Immigration, residency, and work permit issues
International transportation, including maritime law and flags of convenience
Global financing
Outsourcing
Import and export
Cross-border mergers and acquisitions